Maneuvering Strategically with Corkscrewing in Satirical News Programs
DOI:
https://doi.org/10.33806/ijaes.v25i1.603Keywords:
audience demand, corkscrewing, culture, insinuation, strategic maneuveringAbstract
The study aims to build the infrastructure of corkscrewing on an extended pragma-dialectical[i] ground, represented the theory of strategic maneuvering launched in (2002) by Eemern and Houtlosser. The methodology followed involves defining corkscrewing as a strategic concept subsuming goal and audience int its structure, and showing how this concept appeals to each of the three aspects of strategic maneuvering in order to be considered as one of its modes. It has been discovered that the three aspects are not equally instantiated, rather they are represented in a gradient manner. So, those aspects cannot be strictly considered 'inseparable', as called by their advocators, because they have been proved to be separable in corkscrewing yet working successfully. The study recommends investigating this phenomenon in other cultures and compare the results because culture-specificity may lead to vary strategies in a scalar way, thus it could be useful to study it within another culture to investigate whether it undergoes the same path of ‘thisness’ or not. The genre intended to be investigated is satirical news programs as they are specifically representative of what such a phenomenon requires.
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Accepted 2024-10-17
Published 2024-10-20
